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Top Features to Look for in FMCG Distributor Software

Real household spending in India is getting back on track after two years of lowered spending amid lockdowns and public health measures necessitated by the Covid-19 pandemic. Led by urban consumer demand, the fast-moving consumer goods (FMCG) sector in the country is seeing an upward growth trend. 


Rural demand for FMCG is also showing signs of a major recovery. FMCG companies are going head-to-head to capture consumer wallet share, and the competition will only intensify in the short-to-medium term. Product quality is given in the sector, and most products deliver near-identical benefits. 

So, FMCG brands can no longer hope to cut through the clutter and wow customers solely on the basis of product performance. Increasingly, these businesses are seeing speedier and cost-effective transportation and delivery of products as value propositions to attract customers. This has huge implications for distributors since it’s essentially their responsibility to take the brands faster to retail stores while minimizing the overall logistics spend.   


A reality check of FMCG distribution in the country as we know it suggests there is considerable room for improving order fulfillment and cost metrics. FMCG is a sector where distributors must deal with unimaginable inventory volumes every single day. 


Keeping an eagle eye on the flow of FMCG products and associated dynamic data from the manufacturer to the retailer is going to be next to impossible without sophisticated software applications. After all, given the volume and magnitude of the supply chain data, a distributor cannot fall back on something so basic as a spreadsheet to manage everything. There is an entire series of activities to be managed, from picking, packing, and delivery to payment collection, accounting, and reporting. 


These processes and tasks need to be managed effectively and in real-time in order for a distribution business to deliver better and without costing a lot of money than the competition. It takes dedicated distribution management software, such as Logo J-Platform DMS, to handle the high customer order volumes in FMCG as well as gather relevant supply chain data and help the distributor make sense of it. 


A centralized software application owned or run by the distributor, Logo J-Platform DMS is the platform of choice for distributors of all sizes in the country. The platform owes its growing popularity to the following key features. 


1. Faster payment collections  


Logo J-Platform DMS automates the tasks and activities, starting with customer order placement to payment business activities and, by so doing, speeds payment realization and increases the amount of money the organization has. 


2. More sales 


Since everything is automated, the distributor’s teams can do more and in less time with the same workforce. For instance, with Logo J-Platform DMS deployed and running, sales teams are better placed to close more deals and handle bigger deal sizes than before. 

The tool also automatically captures data on sales growth and allocates sales commissions without any hassle.  

3. End-to-end supply chain visibility


With Logo J-Platform DMS, the distributor gets at-a-glance (“dashboard”) views of the activities in the supply chain, all the way from the manufacturing facility to the retailer – as it happens! 


4. Improved demand forecasting


One thing leads to another. Precise and in-depth data is harvested from across the supply chain of various FMCG products. 


The result is a scenario where consumer demand and supply balance each other better, and this means distributors no longer have to live in fear of stockouts and overstocking at the retail stores and warehouses and the costs and risks involved. 


5. Efficient “closing of books”


Finally, Logo J-Platform DMS enables distributors to finalize business reports within the stipulated time frame and with high confidence. 


Logo J-Platform DMS can help you automate your business operations to improve product delivery and sales, as well as reduce cost. To know more, call us at
+91 84337 33535 / +91 90044 03222 or drop us an email at sales@logoinfosoft.com 
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